Total expiring contracts
692
end of term in the last 30 days
Total vouchers downloaded
496
9.4%1 bike + 2 bikes requests
Multi-lease adoption rate
32.9%
7.9%target > 25%
BMS steering alignment
71.5%
1.5%BMS YES bikes handed in
Cross-sell opportunity
Riders selecting 'Buyout' are converting 24% higher on a 1 bike voucher when shown cargo bikes.
Recommendation: Boost M_Multi to 1.30 for cargo cross-sell banners on buyout journeys.
Retention push
Hand-in rates drop for e-bikes with a low margin delta and high mileage.
Recommendation: Raise the hard cap to €450 so the baseline incentive share α can scale on high-mileage models.
Parameter playground
Move the multipliers and see the projected impact on voucher conversion and margin recovery
M_Pon (Pon brands)1.20
M_RRP maximum1.30
M_Multi (2 bikes)1.25
Hard cap per voucher€400
Projected voucher requests
496
+0 vs now
Multi-lease adoption
32.9%
+0.0 pp
Estimated margin recovery
€186,481
+€0
Incentive budget
€108,803
€219 per voucher